Use Case / Retail
Build Trust and Prevent Fraud with AI-Powered Media Validation for Retail
The retail industry faces challenges like counterfeit goods, fake reviews, and fraudulent returns involving AI-doctored damage. Wilty helps verify media authenticity, protecting your business and enhancing customer trust.
The Challenge
Counterfeit Goods: Fake products on online marketplaces damage reputation and erode customer trust.​
Fraudulent Returns: AI-doctored images of damaged goods are increasingly being used to claim false refunds or exchanges.​
Fake Reviews and Manipulated Media: Fraudulent content misleads consumers and undermines your platform's credibility.
The Solution
Wilty empowers retail businesses to safeguard their platforms and processes with advanced media validation. From verifying product authenticity to stopping fraudulent returns, our solution integrates seamlessly into your workflow.
How It Works
Fraudulent Returns Prevention: Analyze and detect AI-doctored images of damaged goods submitted as part of return requests, ensuring only legitimate claims are approved.​
Product Image Validation: Validate product images to detect counterfeits or manipulated visuals on listings.​
Review Authenticity: Analyze user reviews for patterns of fake content to protect your platform's credibility.​
Additional Benefits
Reduce Losses from Returns Fraud: Stop fraudulent return claims before they impact your bottom line by detecting AI-altered damage.​
Enhance Platform Integrity: Protect your reputation by ensuring only genuine product listings and reviews appear on your site.​
Improve Customer Trust: Build a loyal customer base by ensuring authenticity across your marketplace.