Over 70,000 Consumer Users Testing Wilty
Wilty, a cutting-edge platform designed for deepfake detection, aimed to refine its features and user experience by engaging over 70,000 consumer users.
Brief Introduction
Wilty has evolved from a consumer-facing product to a trusted solution for businesses of all sizes and scales, transforming the way they approach security.
By leveraging insights from over 70,000 consumer users, we refined our platform to detect both deepfakes and shallowfakes, empowering our customers to safeguard their operations.
This collaborative process has shaped Wilty into a strategic partner, enhancing security protocols and ensuring that businesses are better equipped to handle emerging threats.
This case study highlights how large-scale testing provided crucial insights into the platform’s performance, identifying strengths, challenges, and areas for further optimisation.
Key Results
Reduced false positive rates by 20%, enhancing the reliability of Wilty’s deepfake detection capabilities.
Improved the platform’s user interface and experience, with the addition of three highly requested features that streamlined workflows for users.
Gathered actionable feedback that helped adjust the system for high-volume, enterprise use, ensuring smooth integration into large-scale operations.
The Challenges
Wilty needed to validate its capabilities and identify areas for improvement through extensive consumer testing.
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Key objectives included
Lowering false positives
Increasing accuracy
Faster processing
How Wilty Solves These Challenges
We launched a comprehensive testing phase with over 70,000 diverse users across various demographics.
This approach focused on gathering actionable feedback through data analysis, surveys, and performance metrics to continuously improve the platform.
The Approach
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Targeted User Groups: Consumer users from different industries tested the platform in real-world conditions.
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Data-Driven Insights: Comprehensive tracking tools captured engagement patterns and identified pain points.
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Iterative Improvement: We implemented regular updates based on user feedback, ensuring continuous refinement of features and functionality.
The impact
User Engagement: The platform achieved a high engagement rate, with users providing valuable feedback.
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Product Improvements: Key features were fine-tuned based on user preferences, including enhanced usability and accuracy.
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Market Readiness: The insights from consumer testing informed Wilty's broader enterprise scaling strategies.
"Being part of Wilty’s testing program allowed us to see real changes based on our feedback. The product became more intuitive, and the accuracy improved drastically."
Beta Programme Participant